Samsung x KITH
KITH made its NYFW debut during Spring/Summer 2017 with Kithland, an innovative, multi-faceted “fashion experience” – the kind of disruptive event never done before by anyone, let alone a fashion retailer.
Staged at Samsung 837, KITH presented their upcoming collection, breaking boundaries of what has been commonly seen by retailers before and further uniting the worlds of streetwear, footwear, fashion and tech.
ROLE - Director of Experiential @ 837
AGENCY - PMK•BNC
CLIENT - Samsung / KITH
CREDITS - Fashion Show Produced by INSTITUTE, Media by Matte Projects