Norwegian Airlines

Aura Reader uses pulse, temperature and facial point detection technology to engage travelers with recommended destinations that match their true colors.

In partnership with Boeing, the campaign celebrates Norwegian’s new 787 Dreamliner fleet and the airline’s nonstop service to five European destinations from both Los Angeles and Fort Lauderdale. Using biometric data such as pulse and temperature, the Aura Reader will identify those with pink, orange, yellow, green, or blue auras. For example, those with a yellow aura are most often studious types who love to get their neurons firing at museums and on tours. To match their natural energy, the Aura Reader would suggest a visit to historic London, England.

The machine will be available to the public in both cities and uses a sensor to read their auras. A “ticket” is printed on the spot to their ideal destination; for a few lucky travelers, that ticket may be real.