The challenge? To create a revolutionary experience that empowers every day optimists, commuters and trendsetters to “Knock Twice and See Inside” LG’s new InstaView Refrigerator.
YouTube star Andrew Huang created a behind-the-scenes video sharing his process of scoring using LG appliances. Huang’s video drove
traffic to NYC’s Oculus, building anticipation for the main event with his unique and memorable covers of Dua Lipa’s hit track “Blow Your Mind”and DNCE’s “Cake By the Ocean.”
ROLE - Business Director
AGENCY - We're Magnetic / RQ Agency
CLIENT - LG