Instagram

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Storyscape told the “story of stories”, chronicling the last 40,000 years of mankind’s storytelling and its primal, human importance – beginning with the depiction of cave paintings, and continuing until the advent of today’s Instagram Stories in the digital age (the ‘next link’ in this history).More than 8 hours of Instagram Stories were collected from around the world.

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Over 2,825 people stepped into Storyscape and used the Stories platform to tell their own stories about the experience. Hundreds of the industry's top advertising, creative, entertainment, and marketing professionals shared posts about the experience, reaching beyond Cannes to a wider audience. It truly captured the attention of the entire industry; as Adweek wrote, “Instagram’s Gorgeous, Immersive Es Devlin Experience Is the Most Powerful Thing You'll See in Cannes.

Storyscape went on to win multiple industry accolades, including Best Use of Technology and Social Media at Event Marketer’s Ex Awards as well as Best Use of a Single Technology (B2B) at its Experience Design & Technology Awards, plus 3 wins at the inaugural Adweek Experiential Awards.

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ROLE - Business Director

AGENCY - We're Magnetic

CLIENT - Instagram

AWARDS - 2019 Adweek Experiential Awards - Best Experiential Activation by a Technology Brand, Best Use of Mobile in an Experiential Activation, Best Use of Social Media in an Experiential Activation | 2019 Ex Award Winner - Best Use of Technology and Social Media | 2018 Experience Design & Technology Awards - Gold Winner - Best Use of a Single Technology (B-to-B)

PRESS - Adweek, Campaign, PSFK, Trend Hunter,‍

ADDITIONAL CREDITS -

Video Design - Luke Halls Studio
Set Build - Bay Productions
Spatial Sound - res.lab
Music Composition - Andrew Theakstone and Jade Pybus
Vocals - Jade Pybus

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