Netflix
Netflix "FYSee” is a pop-up event that plays hosts to fans, academy voters, industry peers and press alike during the ‘For Your Consideration’ period that takes place every year in the lead up to the Emmys.
Spanning two sound stages on the historic Raleigh Studios lot, attendees were invited to explore eye-grabbing installations, play with unique interactive moments, indulge in catering fit to “Netflix and Chill’, and get closer to the shows through intimate panels and screenings with their favorite talent and creators.
Netflix FYSEE 2019 included customized daily programming that ran for 5 weeks, and included 59 events that saw press, consumers and talent flooding their social feeds and spreading the Netflix love through their instagrams, tweets, and more.
The approach transformed an unlikely venue into the ultimate playground for fans and voters, making people eager to return each night, and year-over-year.
ROLE - Global Business Director
AGENCY - We're Magnetic
CLIENT - Netflix
PRESS - Variety, Eventbrite, Indiewire, Indiewire
IN THEATRE RECORDINGS - David Letterman: My Next Guest Needs No Introduction, Oprah: When They See Us