Oculus Go

Pop-up launch for Facebook AR/VR's product innovation, Oculus Go. The entire experience design, fabrication, and execution was developed and went live within just 19 days!

Press and consumer product launch for Facebook AR/VR's Oculus Go.

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Challenge: The entire experience (design, fabrication, and execution) needed to be developed and go live within just 19 days.

Working on a very short timeline, I led a very talented team in a successful product launch for Oculus. Constant client communication was necessary in order to make quick and decisive decisions on venue, sculpture, consumer journey, fabrication, and all other production details.

Securing prime real estate on Broadway in New York City’s beloved Soho neighborhood, Oculus revealed Go to the press and general public in a uniquely designed and intrinsically on- brand pop-up space. The space featured a 50ft sculptural installation that started from one singular Oculus Go headset and then cascading out and over the heads of guests— representing all the unique content that lives within the Oculus Go. It also served as an organic photo op.

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Surrounding this centerpiece we also had an gallery inspired wall of devices, plenty of demo stations so guests could experience the content first hand, a unique gif photo moment, and stations where press had the chance to have more intimate learning sessions about the new product.

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Based on the success of the NYC Oculus Go Launch, client requested we do it again for a London launch event just 21 days later. Having done the near impossible once, we launched in the Oculus Go in London’s Shoreditch neighborhood with a fresh design and unique experience from NYC. beautifully designed space for fans and press to enjoy.

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